Hyaluronic Acid is a super cool molecule that’s able to draw moisture from the air and hold about 1000x its own weight in water. It occurs naturally in our skin and connective tissue, and its job is to retain moisture and promote elasticity throughout the body. Show some love for Hyaluronic Acid - it’s responsible for making your skin look supple and hydrated! (It’s also what helps you move your joints and keep your eyes moist, btw).

Since making a name for itself in the beauty world as a skincare staple, the ingredient has most commonly been found in dew-inducing serums. Yet HA also comes in so many other modes - and yes, it has superb benefits for your hair too.

While the substance occurs naturally and is essential to supporting our bodies, the concentration of Hyaluronic Acid we produce decreases over time. Giving yourself a boost via skincare and haircare products lets you endlessly reap its awesome benefits.

Hyaluronic Acid in your skincare routine means more hydration, radiance, dewyness, softness, all the good things. The key word here is moisture retention. HA-infused products are so essential because not only are they a generous provider of moisture, but they also lovingly assure that this moisture stays locked in. The HA molecule is more focused on surface-level hydration (which is how it gives skin that plumped-up effect) instead of deep penetration. That being said, its still critical in maintaining skin hydration as it helps your cells retain as much moisture as possible by slowing the rate at which the water evaporates through the skin's surface.

Its a super flexible ingredient that wont interfere with other ingredients or potent skincare products, and pairs well with retinol, vitamins, and other acids. Its happy to go on in your AM or PM routine and is beneficial for all skin types.

In haircare, the effects are similar. Hair products that contain Hyaluronic Acid are incredibly hydrating. All hair types and textures can benefit from HA’s moisture binding properties, as it helps to retain the proper balance of humectants, lipids, and proteins needed to keep hair healthy.

HA works best within in a moisture-packed formula for optimal effectiveness, as the product’s other rich ingredients will give the HA added water to absorb and hold onto.

MAIN BENEFITS IN SKINCARE:

• Instant hydration that lasts
• Helps to fill up fine lines
• Firms up the skin’s structure
• Reduces dryness and skin damage caused by UV rays
• Promotes the skin renewal process

MAIN BENEFITS IN HAIRCARE:

• Instant hydration, bounce, and shine
• Helps to control frizz and smoothen hair
• Hydrates the scalp and prevents dryness
• Helps seal the cuticle to prevent unwanted moisture from entering