Kevin Murphy is the first beauty brand to offer packaging made with 100% Ocean Waste Plastic. They are committed to reducing plastic waste in the best way they know how: by converting their bottles to 100% reclaimed Ocean Waste Plastic (OWP) and in doing so, will save a projected 360 tons of plastic from the ocean each year - these bottles are currently trickling into stores and salons throughout 2020.
They are also the first company to completely open up and share their IP with other companies regarding sustainability and Ocean Waste Plastics.
Their bottles are a square shape which uses less volume of plastic than round ones.
Kevin Murphy works with charitable causes that focus on both human and environmental issues. Some of the many charities they support include: The Climate Reality Project, Wings of Karen and Culture is Life.
Kevin Murphy do not harm or test on animals, nor do they use ingredients that damage or harm animals and the environment.
You can read more about their commitment to the environment here: https://kevinmurphy.com.au/choices-we-make/