Stories Feature
Algae: Aquatic Slime or Hair Hero?

The Little Mermaid, 2023

The Little Mermaid is having a moment and so are we. More than just bathing in rock pools massaging slime into our hair and seaweed over our faces, we are here to shine a light on some of the most diverse organisms on earth and tell you why you should get up close and personal.

Emerging from the depths of our oceans, seas, rivers and lakes, Algae are having a moment for their incredible benefits in haircare and skincare. These humble organisms are particularly valued for their rich nutrients, moisture-locking abilities, and soothing properties. Could this be a sustainable solution for achieving hair and skin #goals?

In the words of Sebastian from The Little Mermaid "Darling it's better down where it's wetter", let's take a dive into the watery world of Algae:


Marine algae, also known as seaweed or marine macroalgae, are a diverse group of photosynthetic organisms that inhabit marine environments. They are classified as plants but are distinct from land plants, lacking roots, stems, and leaves. Marine algae come in various shapes, sizes, and colours and play a significant ecological role in marine ecosystems.

Benefits for hair and skin

A Bounty of Nutrients:
Algae, such as seaweed and spirulina, are nutritional powerhouses packed with essential vitamins, minerals, and amino acids. These elements work together to nourish the hair and skin from within; promoting hair growth, strengthening the hair follicles, and supporting the skin's health and function, promoting a more radiant and revitalized complexion.

Moisture Marvels:
Algae possess exceptional hydrating properties, capable of infusing each strand with hydration for soft, smooth and more manageable hair. Frizz, you're out. Algae help to replenish and retain moisture in the skin. They contain polysaccharides that form a protective barrier on the skin's surface, preventing water loss and improving the skin's overall hydration.

Scalp Serenity:
Algae excel in maintaining scalp well-being. Algae extract possesses soothing and anti-inflammatory properties that can help calm irritated scalps and alleviate conditions such as itching, redness, and dandruff. By fostering a healthy foundation and harmonious scalp environment, algae contribute to optimal hair growth. These natural anti-inflammatory and soothing properties, also make them beneficial for calming sensitive, irritated, or sun-damaged skin to provide relief to the skin.

Strength and Resilience:
Algae, known for their remarkable ability to withstand harsh environmental conditions, offer a similar fortification to our hair and skin. With their rich protein content, certain algae species, like spirulina, strengthen the hair shaft, reducing breakage and promoting hair thickness. By aiding the hair's structural integrity, hair is less-prone-to-damage and protected from heat styling, and external aggressors.

Protecting from the Elements:
Algae to the rescue with their antioxidant properties, helping to neutralize harmful free radicals and shield the hair from oxidative damage. By forming a protective barrier, algae ensure our hair retains its natural vibrancy and shine, even in the face of harsh external elements. They can help shield the skin from harmful UV radiation, pollution, and other external aggressors, reducing the risk of premature ageing and damage.

Marine algae can be categorized into three main groups based on their pigmentation:

Green Algae:
Blue-green algae is renowned for its nutrient density and high concentration of bioactive compounds. They are rich in amino acids, vitamins, and minerals, which nourish the hair follicles and promote hair growth, improving its strength and appearance. With their natural antioxidant properties, green algae protect hair from environmental damage and strengthen strands, minimizing hair fall and damage.

Green algae extracts possess detoxifying properties, helping to purify the skin by eliminating impurities and pollutants. They soothe and calm irritated skin, reducing redness and inflammation for a more balanced and comfortable feeling.

Red algae:
Found in marine environments, rosy-hued red algae offer unique benefits for hair and skin. They contain polysaccharides and phytonutrients that moisturize and hydrate the hair, making it more manageable and reducing frizz. Red algae extracts are often utilized in hair products to provide hydration, promote smoothness, and enhance shine.

These marine powerhouses provide our skin with intense hydration, locking in moisture and restoring the skin's moisture barrier. With a soothing effect, calming inflammation and reducing redness, red algae is ideal for sensitive or irritated skin.

Brown Algae:
Brown Algae (seaweed, such as kelp, dulse, and bladderwrack), are rich in vitamins, minerals, and amino acids that nourish and strengthen the hair follicles promoting healthy growth and improving overall hair quality. Their hydrating properties help retain moisture, preventing dryness and brittleness. Brown algae also contribute to scalp health by reducing irritation and maintaining a balanced environment for optimal hair growth.

Brown algae extract possesses potent anti-ageing properties, helping to reduce the appearance of wrinkles, fine lines, and sagging skin while delivering deep hydration and promoting a smooth, plump complexion.


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