These days trends live and die on TikTok faster than we can slick our hair back in a bun, and BeautyTok is a supercluster in its own league. With handy hacks, cute ideas and tutorials, non-expert advice, DIY products such as lube as primer or tooth polish and whatever else goes on there, TikTok really is a weird and wonderful place where time evaporates into a forgotten memory.
With that being said, we have rounded up some our fave viral beauty trends to float around the internet in 2022; it's glossy, emotional, hot and cold all rolled up into one. Have fun 🤩
Sad girls unite; you're Cassie in Euphoria weeping as you listen to Lana Del Ray. Created by Zoe Kim Kenealy who was “Inspired by the twinkle in your eye you get after you cry,” this look is about expressing yourself and truly embracing the rosy flush a good cry leaves in its wake.
EmRata , Bella Hadid, Hailey Bieber, Addison Ray, all the girlies are doing it. Sunburn blush is the pretty makeup trend doing the rounds for a radiant, flushed look, without the burn. Is overdone, overdrawn makeup out? Make way for sun-kissed, chill vibes this summer.
Move over Mariah Carey, we want into your winter wonderland, where there's more blush, and 100% chance of snow. Ok, wrong hemisphere for us but we couldn't exclude this. The frost-bitten look that will have you looking like an angelic snow angel who's just come in from a day up the mountain with a rosy flush and cold lil nose. It's all about the matte base, frosty lips and icy lids to execute this look.
You know how we're obsessed with a wet hair look? Well, this is the makeup equivalent. It's crying makeup x glass skin x wet-look hair combined to give us a sexy shower look; it's glistening, glossy, dewy and dripping wet - no water needed.
There's no denying that pillowy, plump lips have been the biggest beauty trend this decade; injectables, Kylie Cosmetics Lip Kits, overdrawing and lipliners - and it doesn't seem to be slowing down with new tricks and hacks popping up all the time.