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These days trends live and die on TikTok faster than we can slick our hair back in a bun, and BeautyTok is a supercluster in its own league. With handy hacks, cute ideas and tutorials, non-expert advice, DIY products such as lube as primer or tooth polish and whatever else goes on there, TikTok really is a weird and wonderful place where time evaporates into a forgotten memory.

With that being said, we have rounded up some our fave viral beauty trends to float around the internet in 2022; it's glossy, emotional, hot and cold all rolled up into one. Have fun 🤩


Sad girls unite; you're Cassie in Euphoria weeping as you listen to Lana Del Ray. Created by Zoe Kim Kenealy who was “Inspired by the twinkle in your eye you get after you cry,” this look is about expressing yourself and truly embracing the rosy flush a good cry leaves in its wake.

@zoekimkenealy #greenscreen crying makeup look tutorial 😅 Can I go as a crying person for Halloween or is that not a thing #cryingmakeup #tearmakeup #cryingeyes #makeupforhalloween ♬ Show Me How (Album V) - Men I Trust
@sarahnewsfx My everyday routine:) #cryinggirl #makeup ib: @uniquelytyana @zoekimkenealy ♬ Reckless - Madison Beer
@uniquelytyana 🫢Ib:@zoekimkenealy #makeup #cry #hack ♬ Reckless - Madison Beer


EmRata , Bella Hadid, Hailey Bieber, Addison Ray, all the girlies are doing it. Sunburn blush is the pretty makeup trend doing the rounds for a radiant, flushed look, without the burn. Is overdone, overdrawn makeup out? Make way for sun-kissed, chill vibes this summer.

@bylakeyasimone Sunburnt blush on a dark skin girl 😌 #sunburntmakeup #sunkissed #blackgirlmakeup #glowyskin #rarebeautyblush ♬ My N REMIX Ft Nicki X Meek X Lil Wayne - Adz🥷
@addisonre @itembeauty BLUSH in OOPSIES and @addisonraefragrance ♬ original sound - EX7STENCE™
@sophiiaraee @Charlotte Tilbury blush stick #makeup #blushwand #viral #grwm ♬ original sound - 🖤


Move over Mariah Carey, we want into your winter wonderland, where there's more blush, and 100% chance of snow. Ok, wrong hemisphere for us but we couldn't exclude this. The frost-bitten look that will have you looking like an angelic snow angel who's just come in from a day up the mountain with a rosy flush and cold lil nose. It's all about the matte base, frosty lips and icy lids to execute this look.

@taontm Trying “I’m cold” makeup 🤍✨ #makeup #wintermakeup #imcoldmakeup #beautytok ♬ original sound - EX7STENCE™
@millieleer This is such a cute look! I’m obsessed ❄️ insp: @hayleybuix #makeup #coldlookmakeup #winter ♬ original sound - ci
@victoriamajors trust the process💅🏽❄️ #imcoldmakeup #blackgirledition #makeup ♬ original sound - ci


You know how we're obsessed with a wet hair look? Well, this is the makeup equivalent. It's crying makeup x glass skin x wet-look hair combined to give us a sexy shower look; it's glistening, glossy, dewy and dripping wet - no water needed.

@hudabeauty Shower Makeup What do you guys think? #showermakeup #hudabeauty #cryingmakeup @Huda Beauty #fauxfilterconcealer #fauxfilterfoundation #wishfulskin Honey Whip #hudabeautylipcontour in Pinky Brown #empowered face gloss #legitlashesmascara #cheekytint #silkbalm ♬ original sound - Huda Beauty
@matthew_kenyon Beauty Trends never cease to amaze me; I wonder what’s next 😂 ib: @hudabeauty @elfyeah #makeup #naturalmakeup ♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design
@taontm Shower Makeup ✨🧖🏻‍♀️🫧 what do we think? I’d do this look everyday lol ib: @Huda Beauty #makeup #showermakeup #beautytok ♬ origineel geluid - SPEDCVSMICS


There's no denying that pillowy, plump lips have been the biggest beauty trend this decade; injectables, Kylie Cosmetics Lip Kits, overdrawing and lipliners - and it doesn't seem to be slowing down with new tricks and hacks popping up all the time.

@222virgoprincess My fav lip look #liplinertutorial #blackgirltiktok #fyp #makeup #sephora #botswana🇧🇼tiktok #zimtiktok #girltips ♬ original sound - Afrobeats Lyrics
@rxthism Reply to @hollyannabello lipfishing 101 #fyp #foryou #lips #tutorial #radiantcosmetics #fypage #ClearGenius ♬ Imma Be X Heads Will Roll Remix - Harry Morelli
@millieleer Perfect pout 💋 (I used a nyx liner in shade “natural”) #fyp #makeup #lipliner ♬ original sound - EX7STENCE™
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