Brunettes are having a moment and for good reason. Far from being a one-note shade, brown shades have evolved with dimension, personality, and striking characteristics. A beautiful brunette can be soft yet alluring and subtle yet dramatic. However, with so many options, choosing the right one can be surprisingly complicated. Should you go for rich and dimensional? Cool and editorial? Warm and sun-kissed? The answer goes far beyond skin tone. Your personal style, signature accessories and lifestyle are all factors in finding the right shade for you.

Your dream apartment features:

a. Concrete floors, stainless steel décor, niche and abstract artworks.
b. Vintage wood, warm toned lighting and books everywhere.
c. Thrifted pieces, sage and incense burning and antique flourishes.
d. Framed black and white photographs, expensive candles and no overhead lighting in sight.
e. Linen curtains, fresh flowers and a bowl of citrus.

Your coffee order is:

a. An Iced Americano.
b. A Mocha.
c. A Matcha.
d. An Espresso.
e. A Vanilla Iced Latte.

Your perfect Saturday looks like:

a. Gallery hopping.
b. A long lunch that turns into dinner.
c. Thrifting and wandering.
d. A day in watching true crime documentaries.
e. Farmers market followed by a walk on the beach.

Your signature jewellery stack:

a. Skinny silver hoops & structural pieces.
b. Gold layers & heirloom rings.
c. Vintage pieces you found while thrifting.
d. Scattered chunky rings and nothing else.
e. Delicate, dainty gold jewellery you never take off.

Pick your poison:

a. A Dirty Martini.
b. A glass of Sauvignon Blanc.
c. A Kombucha.
d. A Chilled Red Wine.
e. An Aperol Spritz.

Pick a handbag:

a. A distressed leather tote.
b. A suede shoulder bag.
c. An embroidered vintage bag.
d. A tiny black bag that somehow fits everything.
e. A large woven basket for all your market finds.

At a party, you can be found:

a. On the balcony.
b. In the living room, amongst the crowd.
c. By the record player.
d. In the smoking area.
e. Wherever the dog is.

Effortlessly cool, directional and slightly intimidating in the best way. Minimalist yet never boring. You enjoy clean, polished aesthetics with a little spice. You're not one to follow trends, you arrive at them six months prior to everybody else. A cool toned brown keeps things understated, pairing it with a ghost brow adds an editorial element. It's the perfect look for your next gallery opening.

You enjoy classic beauty, the epitome of quiet luxury. You love trends that are universally appealing but not basic. You stay high maintenance in order to stay low maintenance. A deep, rich chocolate base threaded with caramel dimension is your brunette match made in heaven. It'll meet your long list of requirements without the hassle of constant upkeep.

A matte brown will swallow light and warmth like no other. The word 'matte' translates to colour density, this doesn’t mean your hair will go without shine. A green based, matte brown will create a smoky, earthy richness. You're drawn to things that are beautiful yet slightly unconventional, making this unique shade your perfect match.

If a hair colour was a film noir. Not quite black yet not quite brown. Shadowy with an element of mystery. You exist in your own cinematic universe with your own signature scent, a curated aesthetic that you prefer not to stray from. This Off Black shade of brunette creates maximum shine and contrast without looking flat.

You're always chasing the sun, travelling to exist in an endless summer, you need a colour that can keep up. This Honey Brown is as golden and radiant as your Euro summer glow. Subtle dimension that twinkles beneath the rays, a brunette shade that’s just as approachable and easy going as you are.