Stories Feature
The Wetter The Better

Balmy nights and bold looks go hand in hand. There is literally no better way to exude a cool aura on a hot night than wet look hair. This is statement hair that oozes confidence and control, it’s sensual like leather and intoxicating like a double shot of expensive whiskey poured over ice.


Obvs swimming pool scenes, but also, the wet haired warrior babe is a classic cinema trope, from Phoebe Cates in Fast Times at Ridgemont High to Linda Hamilton in Terminator 2 to Julia Roberts’ Pretty Women. The wet look is a stone cold scene stealer.

Phoebe Cates - Fast Times at Ridgemont High

Julia Roberts - Pretty Woman

Carrie Anne Moss - The Matrix

Brigitte Neilson - Beverley Hills Cop 2

Kate Nauta - Transporter 2


BFF to a snazzy makeup look, ubiquitous at fashion weeks the world over, popping up on every trend alert story without fail year after year, yet still maintaining a classy aloofness is… the wet look.

Giambattista Valli Fall 2022

Valentino AW 2022

Fendi Fall 2022

Private Policy SS 2022

Missoni spring 2022


Independent and talented with a head-ful of gel. All that glossy, dewy shine on top of the piles of charisma is almost too much to bear. Nebulous and charming all at once, wet look hair is an obvious choice of style when your star power is blindingly bright.

Rosie Huntington Whiteley

Kirsten Stewart

Bella Hadid

Florence Pugh


Get the look here.

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